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Take natto, mushroom and seaweed and make them look sexy? No problem.


For over 145 years, SHISEIDO has defined the concept of beauty by sharing its knowledge and transformative power with the world. Our task was to art direct photo shoots of their 2018SS line-ups. WASO, one of their more vibrant and colourful skincare ranges designed for Millennials, uses quintessential Japanese ingredients such as natto, wasabi, daikon and seaweed. Using playful compositions and bold lighting, the end result was a set of eye-popping images that SHISEIDO's younger audience would deem share-worthy.